BRANDING ARTICLES
The Patio Furniture | Branding
WoodFurniture.net
When you encounter the terms ‘garden furniture’ and ‘patio furniture’, do not be confused. Patio is actually a Spanish word that means ‘backyard’ or ‘back garden’.So basically, the two terms mentioned in the first line refer to the same thing – that is, a certain type of furniture that is specially...
Revitalizing a Brand Identity for a Entertainment Gift Book Publisher | Branding
William F Dupree
While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was started in 1999 had established a reputation for producing beautiful entertaining gift books for adults...
Promotional Products Play an Important Role in an Overall Marketing Strategy | Branding
garethparkin
What is the first thing that comes to your mind when you hear the "promotional products"? Most people think about products like plastic printed pens, caps and key rings. However, there are hundreds of products that can be distributed as promotional items. Any product that is commonly used by a vast...
Promotional Products Help in Cementing Business Relationships | Branding
garethparkin
Talk about the things that a promotional product can do for your business and you shall have things to talk about for days. Amidst the vast pool of benefits that these products provide, cementing business relationships is just one of them. These fabulous items can go at length in strengthening your business...
Promotional Power behind Promotional Products | Branding
garethparkin
Promotional products are one of the key reasons that contribute to the success of any business. In fact, such gifts play a significant part in promoting the brands. They are important aspects in advertising the product and rewarding the contribution of employees. They are found to have tremendous advertsising ...
New Authority in Australian Timber Flooring | Branding
ATFA Press
The Australian Timber Flooring Association (ATFA) has this month moved to the top authority level for timber floor contractors sought by builders and home renovators.ATFA has long built a reputation for conscientious investigation and signing of professional timber flooring contractors...
Marketing and Branding a High Tech Company | Branding
William Dupree
I was able to get our firm a contract with a mid-sized media firm to help them develop a marketing plan and a branding image for a new subsidiary of theirs an online e-book publishing company with its start up efforts. I was in charge of this project. The media firm wanted to create a company that would...
Many Companies Use Promotional Items to Impress the Target Consumers | Branding
garethparkin
For every company, small or big, the customers or end-users hold the utmost importance. They cannot make profits without having clients who consume their products and services. This is why different companies use a plethora of marketing strategies to impress their customers and at the same time, make...
Louis Vuitton's Branding | Branding
gifico
George Vuitton, son of Louis Vuitton, took over Louis Vuitton in 1892. In 1896, Monogram canvas series branded as LV was created, which is not only the logo of LV, but also the tone of its revolution and evolution. The newly designed series has continued its previous charm, and at the same time reflected...
Do You Know Enough About Advertising Brands | Branding
Guest
If you do not have a business degree, there is probably a lot you do not understand about what is going on when you see a commercial or a name brand. Did you know that there are people out there who have a job that does nothing more than promote the brand of a certain product? Many larger companies have...
Developing a Start-Up Marketing Plan for a Book Producer | Branding
William Dupree
Developing a Start-Up Marketing Plan for a Book ProducerBy William DupreeI was able to secure a contract to develop a marketing plan for a new start-up full service book producer. The 2 principal owners wanted the company to specialize in the production of illustrated books in the areas of...
Developing a plan to sell books online | Branding
William Dupree
A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in charge of this project. The publishing company has received numerous awards for intellectual and artistic...
Developing an Integrated Marketing System for a Illustration Book Publisher | Branding
William F Dupree
When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisition program that would help the firm obtain more contracts with museums, galleries, individuals, and...
Creating an Original Start-up | Branding
William Dupree
When I was working as a senior marketing manager I was able to secure a contract to assist a start-up African American Book Publishing company with developing a marketing and branding plan for their firm. The 3 partners wanted to create a publishing company that would bring quality African American books...
Corporate Gift: Branding Your Company with Corporate Gifts | Branding
Guest
A company has its own way of gifting their employees. Pens, t-shirts and bags printed with company logo are common gift items given by the management. The company’s business message can also be printed on these items. This gives a feeling of oneness in employees. Gifts to be given to clients should be...