BRANDING ARTICLES
Write Ads that Promote Brands
Robert Johnston
Your brand should be built on what you can deliver and what you do deliver. If your brand says you have the lowest priced product of your competitors but then a customer finds your type of product elsewhere, your brand has just been ruined in their eyes. But if you consistently have the lowest-priced...
Print Advertising Guideline
Robert Johnston
Advertising costs money. Period. You probably have a limited budget for marketing your company and want to create print advertising that will get results without wasting your budget money. Design a postcard, brochure, newsletter, or any other form of advertisement that will capture attention right away...
How to Increase the Response to Your Next Direct Mail Campaign
Robert Johnston
Direct mail can be great for your marketing plan because it is relatively cheap, compared with television advertising and billboards, but the down side is the low response rate. A 1 to 2% response rate means you need to send out a lot of mail.Direct mail is helpful because it can help you track...
Ten Words to Get Your Flyers Noticed
Robert Johnston
"The only way to have an effective flyer is to have a catchy front page. Without a front page that immediately grabs attention and entices customers to read further, your flyers will be worthless. And a worthless flyer is a tremendous waste of money.Experience has shown that there are certain...
Pulling Everyone Together
Robert Johnston
"I don’t care what kind of advertising you’re doing: odds are good multiple people are going to be working on it.For a big enough company you’ll likely have one person designing your ad, another person writing the ad, another person doing the research on the market the ad will be focusing on,...
Business Success Stories: Building A Formidable Brand
Nazeer Daud
Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article we take a peak at businesses that...
What image does a good brand name have on customers?
William King
Almost everything these days is available in a branded version. There are cola brands, electronics brands, clothing brands, car brands – in fact schools and educational institutions are branding themselves and so are people. You will find that independent consultants in any field need to make a brand...
How does branding help in retaining and getting repeat customers
William King
A great branding campaign is an asset to your business and is sure to pull in repeat business. Here are the reasons why:Inspires trust: – A branded product or service tends to inspire confidence in people because there is the perception that the quality of service will be higher. This is usually...
A Crash Course in Digital Printing
Robert Johnston
"Digital printing is the process by which printed materials are produced on a laser printer, ink-jet printer or dye sub printer. Digital printing is different from traditional printing methods, like offset printing, in that there is no transfer of ink from a printing plate to the paper. Your desktop...
Make Your Business Cards Stand Out From the Pack
Robert Johnston
" It pays to be unique.People like to see something they never have before, and you can’t find a better way to get people to remember you than by bucking the trend.What kinds of things stick in your mind? Are you drawn to the stuff people have been doing over and over again for years,...
Utilizing Business Cards as Advertising Tools
Robert Johnston
"A necessary marketing component for any company are business cards. With an array of designs and layouts available, business cards can be customized to promote your company image to both businesses and consumers alike. Don't limit the marketing abilities of your business card by using it only as a...
Are brands just a quality symbol in customers view?
William Kitestng
Points to consider when selecting a web development company.
Points to consider when selecting a web development company....
Do brands matter to customers?
William King
Branding is as old as the hills. In the initial days, people used to leave behind a sign/symbol to prove their ownership of a holding, rank in a group, and even to recognize powers. In ancient Egypt, the Pharaohs left behind a signature of theirs in the cast of hieroglyphs throughout their tombs, memorials...
4 Reasons to Use Postcard Printing in Your Marketing Campaign
Robert Johnston
"When it comes to marketing, you have many options to bring business to your business. Postcard marketing is only one of those options, but it can be the most efficient and effective.You’ve probably received two or three postcards in your mail this week alone and chances are you’ve even kept...
Points to consider when selecting a web development company.
Anirban Bhattacharya
A good web development company will work with you in defining your organisation's requirements. That said, the better you can define your development and marketing goals (even at the most basic level) the better it generally is for both you and your potential web development company. Will your website...